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KDL40S2010 Bravia - Product Specification

Sony Bravia KDL40S2010 product specification - BRAVIA is fast becoming synonymous with a quality of colour and a clarity of detail that no comparable LCD TV can match - a picture so good it enhances the viewing experience, no matter what you like to watch.

The new 2006 S-Series and V-Series BRAVIA raise the bar even further, by combining the BRAVIA ENGINE and a unique next generation S-PVA panel. In addition to this the results produced with the introduction of Live Colour Creation to the V-Series BRAVIA are quite simply the best yet.

Use this website to Compare Prices for KDL40S2010 Sony Bravia.


KDL40S2010 Sony Bravia Product Specification

Here you will find some useful product specification information about the KDL40S2010 new Sony Bravia S series

KDL40S2010 Specification

  • 40" KDL40S2010 S-series BRAVIA LCD TV
  • HD Ready
  • Integrated Digital TV Tuner
  • High Performance S-PVA LCD panel
  • Wide Viewing Angle 178 degrees
  • BRAVIA ENGINE
  • Fast Response Time 8ms
  • High Contrast 1300:1
  • PAL / NTSC
  • Resolution: 1366 x 768
  • SRS TruSurround XT for enhanced surrounding effect
  • BBE technology for clear and easily audible sound
  • High Aperture Ratio Speaker Cover
  • Silent Start & Quiet Power On
  • Light Sensor to Control Backlight for Optimum Picture Quality
  • PIP Freeze to Pause Important Scenes on the Spot
  • Swivel to Adjust Display to the Best Viewing Position
  • High Definition Multimedia Interface (HDMI)
  • PC Input for use as a PC monitor

KDL40S2010 Product Description at Woolworths

The HD Ready 40" Sony series LCD television features S-PVA panel and Sony high resolution image processors, plus integrated Digital tuner (Freeview), HDMI input, PC input and slim compact design.



KDL-40S2010 Product Spec

HD Ready Bravia 40inch S series LCD television features S-PVA panel and Sony high-resolution image processors; plus integrated Digital tuner (Freeview); HDMI input; PC input and slim compact design. The HD ready KDL40S2010 is powered by Sony’s Bravia picture performance engine for outstanding colour and clarity. It arrives in an attractive grey finish and features an integrated digital tuner for a wider choice of terrestrial channels. New S-PVA panel technology offers a number of benefits. The super wide 178 viewing angle means you get a great view from almost anywhere and a faster response time ensures smoother sports and action sequences. And, an extremely high 1300:1 contrast ratio produces more depth, richness and picture detail, with blacks that are truly black. This television is high definition ready.

  • Screen size inches: 40
  • Format: Widescreen
  • Resolution: 1366 x 768
  • Contrast ratio: 1300:1
  • Swivel to Adjust Display to the Best Viewing Position
  • SRS TruSurround XT for enhanced surrounding effect
  • High Contrast 1300:1
  • Fast Response Time 8ms
  • BRAVIA ENGINE
  • Wide Viewing Angle 178 degrees
  • High Performance S-PVA LCD panel
  • PC Input for use as a PC monitor
  • PIP Freeze to Pause Important Scenes on the Spot
  • Integrated Digital TV Tuner
  • HD Ready
  • High Definition Multimedia Interface (HDMI)
  • Light Sensor to Control Backlight for Optimum Picture Quality
  • 40" S-series BRAVIA LCD TV
  • Silent Start & Quiet Power On
  • High Aperture Ratio Speaker Cover

  • The Sony Bravia KDL Range

    Sony Bravia KDL40S2010 40 Inch

    Watch TV in Style with the Sony 40” KDL40S2010 HD Ready Digital LCD TV S Series. Full High Definition TV from Sony. Sony’sBravia Engine image processor provides outstanding picture clarity by filling in the right pixels with the right colours, seulting in more clarity, sharpness and depth of colour. The superior brightness and contrast ratio of 800:1means you can watch sharp, clear TV with ease and at wide angles. Sony Bravia KDL40S2010, more information...


    The Sony Bravia Phenomenon

    High Definition provides around 4 times more detail and clarity.

    But BRAVIA goes further, with a range of additional picture enhancement technologies, it delivers the ultimate HD viewing experience.

    The Sony Reputation

    Sony has an unrivalled reputation for creating top quality television pictures and its new BRAVIA range offers you a superior viewing experience.

    The new Sony BRAVIA range, including the Sony Bravia KDL-32U2000, features a pioneering line-up of both flat-screen LCD televisions. The BRAVIA television range, driven by high-resolution image processors, outscore comparable plasma and LCD sets in terms of brightness, contrast, viewing angle, power consumption and panel lifetime. The BRAVIA series is enabled for the superior High Definition broadcasting which is fast becoming a reality in Europe.

    Incredible Detail

    The human eye is incredibly sensitive. It can see millimetre-sized details from a metre away.

    With innovative picture enhancement technologies, images are smoother than ever before. You’ll see life as you see it everyday and as vivid as you remember it.

    Sony Bravia Colour and Clarity

    Colour is beautiful, but not simple. The human eye has over 6 million sensors to deal with it. With technologies like BRAVIA Engine & Live Colour Creation, BRAVIA creates stunning colour, true to life.

    Sony Bravia HDTV

    BRAVIA is a Sony brand used to market its high-definition LCD TVs. The name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All new Sony high-definition flat-panel LCD TVs in North America now carry the BRAVIA logo. At the lower price end of the scale the Sony Bravia KDL-26S2010 is available from around £550 upwards*. A more recent addition is the new flag-ship X range including the Sony Bravia KDL-40X2000.

    The name BRAVIA replaces the "LCD WEGA" brand name which Sony LCD TVs used up until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA name).

    The launch of the BRAVIA brand was supported by an advertising campaign featuring 170,000 brightly-colored rubber balls bouncing down a San Francisco street. The advertisement was made by former Danish photographer Nicolai Fuglsig.

    Following on from the original advert, Jonathan Glazer directed the second in which a Glasgow tower block was covered in 70,000 litres of paint with the help of over 1400 separate explosions. This was filmed over a 10 day period in July 2006.

    Additionally, Sony recently launched a consumer education web site that aims to demystify consumers' confusion surrounding high-definition technology.

    Furthermore, a recently added TV Spot was released featuring new music.


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