Television: The HD ready KDL40S2010 is powered by Sony’s Bravia picture performance engine for outstanding colour and clarity. It arrives in an attractive grey finish and features an integrated digital tuner for a wider choice of terrestrial channels.
New S-PVA panel technology offers a number of benefits. The super wide KDL40S2010 178 viewing angle means you get a great view from almost anywhere and a faster response time ensures smoother sports and action sequences. And, an extremely high 1300:1 contrast ratio produces more depth, richness and picture detail, with blacks that are truly black. Includes a table top stand.
This KDL40S2010 television is ‘high definition ready’ which means it will have the ability to display high definition signals with the addition of a separate HD receiver. High Definition Television will be the highest quality of digital television available. It increases the amount of scan lines to provide clearer and more detailed images than those available on regular digital or analogue televisions.
Watch KDL40S201 TV in Style with the Sony 40” HD Ready Digital LCD TV S Series.
Prepare to be amazed with High Definition technology. These new standards in TV have an improved resolution of up to 1366 x 768 meaning maximum visual information on the screen, resulting in the best image you have ever experienced.
Enjoy the ultimate KDL40S201 visual experience
Sony’sBravia Engine image processor provides outstanding picture clarity by filling in the right pixels with the right colours, seulting in more clarity, sharpness and depth of colour. The superior brightness and contrast ratio of 800:1means you can watch sharp, clear TV with ease and at wide angles.
Intergrated Digital KDL40S201 TV Tuner
The built in intergrated digital TV tuner will allow you to watch up to 41 digital TV channels, meaning a wider variety dedicated to particular interests like Childrens’s TV, music, shopping, news, radio and much more! All in enhanced digital picture and sound quality.
KDL40S201 Join the digital revolution with HDMI connectivity.
An HDMI(High Definition Multimedia Interface) connection means you can digitally transfer video and audio signals with virtually no loss of image or sound quality! Users can fully experience the true quality of digital images, delivering clear, sharp, high-resolution pictures that are perfect for large-screen viewing.
Create the ultimate multimedia centre in your home with the KDL40S201
Connect your PC to your Sony 32” LCD TV! The PC Input allows you to use your 32” LCD TV as a computer monitor with no loss in quality. You can make your PC and 32” LCD TV the hub of your home by playing/downloading music, watching films, sharing files, surfing the net and much more!
HD Ready Bravia 40" S series LCD television features S-PVA panel and Sony high resolution image processors, plus integrated Digital tuner (Freeview), HDMI input, PC input and slim compact design.
Read the full specifications here; KDL40S2010 Specifications..
High Definition provides around 4 times more detail and clarity.
But BRAVIA goes further, with a range of additional picture enhancement technologies, it delivers the ultimate HD viewing experience.
Sony has an unrivalled reputation for creating top quality television pictures and its new BRAVIA range offers you a superior viewing experience.
The new Sony BRAVIA range, including the Sony Bravia KDL-32U2000, features a pioneering line-up of both flat-screen LCD televisions. The BRAVIA television range, driven by high-resolution image processors, outscore comparable plasma and LCD sets in terms of brightness, contrast, viewing angle, power consumption and panel lifetime. The BRAVIA series is enabled for the superior High Definition broadcasting which is fast becoming a reality in Europe.
The human eye is incredibly sensitive. It can see millimetre-sized details from a metre away.
With innovative picture enhancement technologies, images are smoother than ever before. You’ll see life as you see it everyday and as vivid as you remember it.
Colour is beautiful, but not simple. The human eye has over 6 million sensors to deal with it. With technologies like BRAVIA Engine & Live Colour Creation, BRAVIA creates stunning colour, true to life.
BRAVIA is a Sony brand used to market its high-definition LCD TVs. The name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All new Sony high-definition flat-panel LCD TVs in North America now carry the BRAVIA logo. At the lower price end of the scale the Sony Bravia KDL-26S2010 is available from around £550 upwards*. A more recent addition is the new flag-ship X range including the Sony Bravia KDL-40X2000.
The name BRAVIA replaces the "LCD WEGA" brand name which Sony LCD TVs used up until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA name).
The launch of the BRAVIA brand was supported by an advertising campaign featuring 170,000 brightly-colored rubber balls bouncing down a San Francisco street. The advertisement was made by former Danish photographer Nicolai Fuglsig.
Following on from the original advert, Jonathan Glazer directed the second in which a Glasgow tower block was covered in 70,000 litres of paint with the help of over 1400 separate explosions. This was filmed over a 10 day period in July 2006.
Additionally, Sony recently launched a consumer education web site that aims to demystify consumers' confusion surrounding high-definition technology.
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